Giving away books is one of the easiest things you can do on social media as a writer to raise awareness. I have given away copies of my books every month for the past six months and I have posted copies to as far away as Japan. On Goodreads over 500 people responded to a … Continue reading »
One of the most challenging tasks for any writer is what to create for social media. Twitter is important and we can retweet, reply and link to other content with it, but if you have a blog or web site with valuable content you can draw people to your own site and expose them to … Continue reading »
Most writers want to get noticed. These services were designed to help you achieve that. I am both self published and traditionally published by Harper Collins. My first published novel achieved a number one placing in its paid for category on Kindle and is close to selling 35,000 ebooks since launch in 2012. I want … Continue reading »
Another storytelling technique you can use to build social media engagement is characterization. Characterization builds empathy between the reader and your post or feed/series of posts. But how do you do that? Characterization is built by revealing personal details. It’s in the advice to “be personal”, but we can expand on that idea to give … Continue reading »
A selection of the most popular tools for social media are listed below – with links. This is not a complete list, but hopefully it will help you and inspire you to look for more! If you’d like to add to the list do so through the comments at the bottom. Listening & monitoring: Topsy … Continue reading »
Social media has become an increasingly important platform for writers to communicate with their readers (or find potential readers). This means we all need to be aware of how to make the best of it. 1. Remember, you are a brand. Just because social media can often require you to write a concise comment, this is no excuse … Continue reading »
As you know I am an author. My first novel came out January 2012, published by Harper Collins. So why do I do all this stuff on social media, Twitter @LPOBryan, Facebook http://www.facebook.com/TheIstanbulPuzzle etc etc etc? I believe we are in a new age of hand selling or screen selling (screlling?). I have heard it … Continue reading »
Loyalty us not as easy to define as people think. For me loyalty is a graduated thing. Yes, we can say we have loyal readers, but are we getting the maximum possible level of support from them? . Are they buying all of our books, visiting our sites regularly and defending and promoting us? … Continue reading »
I am an author. My first novel, from Harper Collins, is being published in 10 languages in 15 countries, at the last count. Social media helped me get that global publishing contract and it helps me every day to promote my novels. Here are the main five tools I use to build, manage and continuously develop my … Continue reading »
Writers are under increasing pressure. Low advances, intense competition and the pressure to self-market, to engage on social media, are making our jobs more challenging than ever. I want to embrace this challenge. I hope you will too. Here are seven traits of the social writer. Being social is about using the social media … Continue reading »
