We all know that Twitter should only be used for self promotion for about one in ten of the Tweets you send out. But that still means you can send the occasional Tweet, as long as you have given value to your followers in your other Tweets, either linking to something they might be interested in, … Continue reading →

Lizz Lund   I did fairly well with free downloads and the subsequent sales, of my first novel,Kitchen Addiction! back when dinosaurs ruled the internet and XP wasn’t completely phased away; circa 2012. Since then, besides completing two more books in the series (#2, Christmas Bizarre, published this August 2014. #3, Confection Connection, is entering … Continue reading →

I just love that moment when someone says, ‘You need an upgrade.” It’s the way we live today, almost everything is fluid, from Presidents to web sites. So, I’m upgrading. Much of this is in preparation for the holiday season. Here’s what I am doing: 1. Creating a new Facebook page and group. A page is different … Continue reading →

These ideas are designed as a basic style guide and as a resource to help you identify potential topics for blog posts, which will help you sell your books. Author blog posts should be published on your own website or blog whenever possible, to draw people to a site with your own branding on it. We encourage you to write … Continue reading →

A big question looms for many writers as they face into an uncertain future. How can I, as a writer, promote my books in a way that doesn’t feel grubby and exploitative? I propose to answer this question by suggesting that writers should consider one of the most influential business gurus, Robert Greenleaf, who created a business … Continue reading →

I teach a 3 hr class on SEO (Search Engine Optimization) as part of a Diploma Course in Digital Marketing at City Colleges in Dublin, which I have delivered since 2013. I am also an author with three novels published by Harper Collins and a self published guide to social media on Amazon. Long ago search was gamed … Continue reading →

One aspect of the changing environment for writers, which has been little discussed, is the idea of extending our stories online with the help of social media, blogs and web sites. Social media and the online world are parts of the new wave of online communications, which is dominating the lives of billions, with its instant tribal culture, its … Continue reading →

Twitter has hundreds of millions of daily users worldwide. It isboth a way to engage one to one with people and a way to broadcast information. Writers use it every day for both. Search for #amwriting on Twitter and you will see some of the activity writers are engaging in on Twitter. Some of it is broadcasting. … Continue reading →

  We all know what the placebo effect is. It’s the impact of belief on outcomes. If you believe a drug is going to work, it does, for some people, even if what you get is just sugar. For more on the medical implications of this, see the American cancer society.  . What they call … Continue reading →