These are the key areas you will need to consider when developing a social media plan as an author: What are your objectives? How will you get all this social media activity done and still be able to write? What resources do you have available? How will you integrate social media with other promotions that … Continue reading
There are three classic methods for building a loyal following of readers online: 1. Provide something of value. Are you an expert? Can you share some of your expertise? Are you funny? Are you knowledgeable on a specific subject? Find something, if you are not. Find a subject you can provide your own take … Continue reading
1. Each platform is different. Facebook is a great relationship and website-hits builder. Twitter reaches new readers quickly. Instagram is good for brand building. Google+ is important for SEO. 2. Use tools such as TweetDeck.com and Bufferapp.com. They will save time. 3. Different Facebook posts work in different ways. Pictures are good for engagement & shares, not always for click thrus. Link posts are better for generating … Continue reading
If you’re one of those people who knows everything already, you can leave now. You won’t need any advice from someone who worked his way up from sleeping on the back seat of his car to getting mainstream published in 11 languages. Ok, for everyone still reading, here’s those 4 harsh truths: 1) You have to work at … Continue reading
I just love that moment when someone says, ‘You need an upgrade.” It’s the way we live today, almost everything is fluid, from Presidents to web sites. So, I’m upgrading. Much of this is in preparation for the launch of my next novel, The Nuremberg Puzzle. Here is what I will be doing: 1. Changing … Continue reading
As you know I am an author. My first novel came out January 2012, published by Harper Collins. So why do I do all this stuff on social media, BooksGoSocial etc etc? I believe we are in a new age of hand selling or screen selling (screlling?). I have heard it said that one of … Continue reading
One of the most challenging tasks for any writer is what to create for social media. Twitter is important and we can retweet, reply and link to other content with it, but if you have a blog or web site with valuable content you can draw people to your own site and expose them to … Continue reading
Writing a bestseller – with sales of over 100,000 – is both an art and a craft. The skills of a writer and the techniques of marketing need to be applied. Here are some of the the things I learned on my fourteen year journey to seeing The Istanbul Puzzle translated into 10 languages with sales … Continue reading
Social media helped me get a global publishing contract. I am now translated into 10 languages. It helps me every day to promote my novels and the novels of the authors I work with. Here are the main five tools I use to build, manage and continuously develop a social media presence: 1. A blog. WordPress and Blogger are … Continue reading
If you’re a new author, traditionally or independently published, one of the problems that you face is that you may not understand how book selling really works. If you want to be a writer who sells books, consider these facts: #1 Writers who are dedicated to selling their books, sell more books. This is not … Continue reading
SM4 Writers 