Supercharging social media with storytelling techniques: #4 Characterization
Supercharging Social Media

Supercharging social media with storytelling techniques: #4 Characterization

Another storytelling technique you can use to build social media engagement is characterization. Characterization builds empathy between the reader and your post or feed/series of posts. But how do you do that? Characterization is built by revealing personal details. It’s in the advice to “be personal”, but we can expand on that idea to give … Continue reading