Another storytelling technique you can use to build social media engagement is characterization. Characterization builds empathy between the reader and your post or feed/series of posts. But how do you do that? Characterization is built by revealing personal details. It’s in the advice to “be personal”, but we can expand on that idea to give … Continue reading
Creating tension, the need to read on, to find out what happens next, is a technique that social media posters can use to build engagement with their followers. I’m not suggesting that each post should have a cliff hanger, but I am encouraging awareness of how storytelling techniques can be used in a corporate or … Continue reading
Another tool for creating engagement and a sense of involvement in your posts is empathy. As writers we can use this technique to add depth to our posts. Empathy is compassion or rapport. In storytelling terms it is the ability to place your readers in the shoes of your characters. So how do you do … Continue reading
Since time immemorial we have gathered by the camp fire to listen to tales of monsters, fair maidens and battles long ago. An interest in such stories seems hard wired into our genes. The challenge for social media strategists is how to use such genetic hard wiring to increase the audience for any given post … Continue reading
We are now in a new age, a new in which the visual world complements and attracts. I am hoping to launch a new project linking well known out of copyright Irish writing with the world of social media. One part of that will be bringing well known Irish writers’ work into the 21st century. … Continue reading
