Another storytelling technique you can use to build social media engagement is characterization. Characterization builds empathy between the reader and your post or feed/series of posts. But how do you do that? Characterization is built by revealing personal details. It’s in the advice to “be personal”, but we can expand on that idea to give … Continue reading
Creating tension, the need to read on, to find out what happens next, is a technique that social media posters can use to build engagement with their followers. I’m not suggesting that each post should have a cliff hanger, but I am encouraging awareness of how storytelling techniques can be used in a corporate or … Continue reading
Loyalty us not as easy to define as people think. For me loyalty is a graduated thing. Yes, we can say we have loyal readers, but are we getting the maximum possible level of support from them? . Are they buying all of our books, visiting our sites regularly and defending and promoting us? … Continue reading
